“Our Peacock subscribers love movies, so we are thrilled to be expanding our relationship with UFEG and to offer Peacock customers this premium content from one of the industry’s most beloved animation brands,” Matt Strauss, chairman of direct-to-consumer and international at NBCUniversal, added. “Families are at the heart of our decision today to make DreamWorks Animation’s ‘The Boss Baby: Family Business’ available to everyone this July Fourth weekend, and to give those families the freedom to choose whether to see this joyful, hilarious and heartfelt film from a big-screen theater seat or from the comfort of their own homes on Peacock,” Jim Orr, president of domestic distribution at Universal Pictures, said. back in December: it’s all about customer choice. Universal’s statement on the shift in release strategy echoes those of Warner Bros.
is attempting this year by releasing films both in theaters and on HBO Max. The day-and-date strategy reflects the slate-wide strategy Warner Bros. The film will be available for streaming at no extra charge to those who subscribe to Peacock’s premium version, which is available for $4.99/month. Universal announced on Monday that DreamWorks Animation’s “The Boss Baby: Family Business” is moving from a theatrical release in September to a release on July 2 in both theaters and on Peacock.
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